
COLOURS INC. WEBSITE PRIVACY POLICY
Effective Date: November 4, 2026
1. Introduction
Colours Inc. (“Colours,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share when visiting our website, www.gocolours.com.
This Privacy Policy explains what information we collect, how we use and share it, how it is protected, and the choices available to visitors regarding their personal information.
By accessing or using our website, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information in several ways, including information you voluntarily provide to us and certain technical information collected automatically when you visit our website.
3. Information You Provide to Us
We collect information voluntarily submitted through website forms, applications, registrations, and other online interactions.
Depending on the form or service, this information may include:
- First and last name
- Email address
- Phone number
- Company or business name
- Mailing or billing address
- Business and professional information
- Comments, questions, messages, and feedback
- Scholarship application information
- Customer testimonials and reviews
- Event registration and vendor information
- Other information voluntarily submitted through our website
4. Automatically Collected Information
When you visit our website, certain technical information may be collected automatically through website functionality, hosting services, cookies, analytics tools, and other tracking technologies.
This information may include:
- Internet Protocol (IP) addresses
- Browser type and version
- Device and operating system information
- Pages visited and time spent on the website
- Referring websites or pages
- Website traffic and usage information
- Link clicks and visitor interactions
- Cookies and similar tracking technologies
This information helps us understand how visitors use our website, maintain website functionality, monitor performance, and improve the overall visitor experience.
5. How We Use Your Information
Colours Inc. may use collected information for legitimate business and operational purposes, including:
- Responding to questions, comments, and service inquiries.
- Communicating with customers, prospective customers, vendors, and business partners.
- Processing scholarship applications and related submissions.
- Collecting and managing customer feedback and testimonials.
- Managing event registrations, including vendor registration for company events and exhibitions.
- Processing online payments.
- Sending newsletters, promotional announcements, and other marketing communications to individuals who subscribe.
- Supporting employment opportunities and directing applicants to our hiring platform.
- Helping website visitors locate nearby Colours store locations.
- Monitoring website traffic, link engagement, and visitor interactions.
- Improving website content, functionality, and user experience.
- Maintaining website security and preventing fraudulent or unauthorized activity.
- Complying with applicable legal obligations.
6. Cookies and Tracking Technologies
Our website may use cookies, tracking technologies, and similar tools to support website functionality, understand visitor activity, and improve website performance.
These technologies may collect information about how visitors interact with our website, including pages visited, links clicked, browser information, and general website usage.
Our website may utilize tracking and website functionality tools, including:
Track the Click: Used to monitor link engagement and track the number of clicks on website links. Depending on its configuration, this service may collect additional technical or interaction information.
Website Analytics: We may use analytics tools to understand website traffic, visitor behavior, and overall website performance. Specific analytics services and tracking technologies will be identified based on the tools currently installed on our website.
Visitors may be able to manage or disable certain cookies through their browser settings. Disabling cookies may affect some website functionality.
Where required by applicable law, we will provide appropriate notice and obtain consent before using non-essential cookies or tracking technologies.
7. Third-Party Services and Information Sharing
Colours Inc. uses third-party platforms and service providers to support website functionality, communications, registrations, mapping, payment processing, and other business operations.
These providers may collect, receive, or process information as necessary to perform their services.
Third-party services currently used in connection with our website include:
Constant Contact
Used to manage newsletter subscriptions and email marketing communications. Visitors who subscribe through our website may have their email addresses and other submitted subscription information added to our mailing list.
Jotform
Used to collect customer testimonials, feedback, and other submitted information through external forms. Visitors may be redirected to Jotform to complete and submit their information.
Paylocity
Used to support employment opportunities and job applications. Visitors seeking employment may be redirected to Paylocity’s external application portal, where applicant information is submitted and processed.
PayPal
Used to facilitate online payments associated with event and vendor registrations through the Gravity Forms PayPal Checkout Add-On.
Google Maps and Related Services
Used in connection with website mapping and location features, including WP Go Maps and WP Store Locator. These services may process information associated with map displays, location searches, and related website functionality.
Website Hosting and Performance Services
Our website utilizes hosting, caching, image optimization, and other technical services to maintain website performance and functionality. These services may process technical information associated with website visits and requests.
Third-party providers operate under their own privacy policies and terms of service. Colours Inc. does not control the independent privacy practices of these providers. We encourage visitors to review the privacy policies of third-party services when interacting with their platforms.
We may also share information with service providers who assist with website operations and business functions, or when disclosure is necessary to comply with applicable laws, legal processes, or protect our rights and security.
8. Online Forms, Applications, and Submissions
Our website provides several opportunities for visitors to submit information directly or through third-party platforms.
These may include:
Contact and Service Inquiry Forms
Visitors may submit their names, contact information, business details, and messages when requesting information or assistance from Colours Inc.
Scholarship Applications
Visitors may submit personal, educational, and other application-related information through scholarship forms associated with the Dino Rossi Education Fund.
Customer Testimonials
Customers may submit written feedback and testimonials through Jotform. Submitted testimonials may be considered for use in Colours Inc. marketing materials, social media, or website content, subject to applicable permissions.
Newsletter Subscriptions
Visitors may voluntarily subscribe to Colours Inc. email communications through Constant Contact.
Employment Applications
Visitors interested in employment opportunities may be directed to Paylocity’s external application platform. Information submitted through that platform is subject to Paylocity’s applicable privacy practices and the relevant employment application process.
9. Event Registration and Online Payments
Colours Inc. may collect personal and business information through online event registration forms, including vendor registration for company events and exhibitions.
Information collected may include:
- Name and contact information
- Company or business information
- Email address and phone number
- Billing information
- Registration selections and table information
- Other details necessary to manage event registrations
Online payments are facilitated through the Gravity Forms PayPal Checkout Add-On, which integrates with PayPal to process payment transactions.
Payment information may be transmitted to and processed by PayPal in accordance with its privacy policy, security practices, and applicable terms.
Visitors should review PayPal’s privacy policy for additional information about how payment information is handled.
10. Store Locator and Mapping Services
Our website provides location search and mapping features to help visitors find nearby Colours store locations.
WP Store Locator
Visitors may enter a ZIP code or other location information to search for nearby Colours stores. This information is used to provide relevant store search results.
WP Go Maps
Our website also uses WP Go Maps to display location information and interactive maps.
These services may rely on Google Maps and related Google services to provide mapping, location, and geocoding functionality. Information associated with map requests and location searches may be processed by these third-party services in accordance with their respective privacy policies.
11. Email Marketing and Communications
Visitors may voluntarily subscribe to Colours Inc. newsletters and marketing communications through our website.
Email subscriptions are managed through Constant Contact.
By subscribing, visitors agree to receive email communications from Colours Inc., which may include:
- Company news and announcements
- Product and service updates
- Promotions and special offers
- Educational resources and industry information
- Event announcements and invitations
- Other company-related communications
Subscribers may unsubscribe at any time by using the unsubscribe link included in our marketing emails.
Unsubscribing from marketing communications does not necessarily prevent us from sending important administrative or transactional communications when appropriate.
12. Data Storage, Security, and Retention
Colours Inc. takes reasonable measures to protect information submitted through our website and business systems against unauthorized access, disclosure, alteration, or destruction.
We work with third-party service providers that maintain their own security practices and procedures.
Information may be stored within our website, business systems, or third-party platforms, depending on the form or service through which it was submitted.
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, meet business and operational needs, resolve disputes, and comply with applicable legal obligations.
The specific retention period may vary depending on the type of information and the service involved.
No method of transmitting or storing information electronically is guaranteed to be completely secure.
13. Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.
These rights may include:
- Requesting information about the personal information we collect and use.
- Requesting access to personal information we maintain about you.
- Requesting correction of inaccurate personal information.
- Requesting deletion of personal information, subject to applicable legal and business requirements.
- Withdrawing consent where processing is based on consent.
- Opting out of marketing email communications.
To make a privacy-related request, please contact Colours Inc. using the contact information provided below.
We may need to verify your identity before fulfilling certain requests.
Some information may need to be retained to comply with legal obligations, complete transactions, maintain business records, or resolve disputes.
14. Children’s Privacy
Our website is intended for general business and informational purposes and is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our website without appropriate parental consent where required by law.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to address the matter.
15. Third-Party Website Links
Our website may contain links to external websites, applications, and services operated by third parties.
These may include employment application platforms, customer feedback forms, payment services, social media platforms, and other external resources.
Colours Inc. is not responsible for the privacy practices, content, or security of third-party websites.
Visitors are encouraged to review the privacy policies and terms of service of external websites before submitting personal information.
16. Changes to This Privacy Policy
Colours Inc. may update this Privacy Policy periodically to reflect changes in website functionality, business practices, third-party services, or applicable legal requirements.
When updates are made, the revised policy will be posted on this page with an updated effective date.
We encourage visitors to review this policy periodically to stay informed about how their information is collected, used, and protected.
17. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact: jyoung@gocolours.com.
About Us
Colours, Inc. has been family-owned since 1986 and proudly serves the automotive, fleet, and industrial paint industry throughout our vast footprint. Built on strong values and a passion for quality, we treat our customers like family, offering top tier products and personalized service.


