The collision repair industry continues to face challenges in attracting and retaining skilled technicians. Despite efforts by many shop operators, a 2024 WrenchWay “Voice of the Technician” survey revealed ongoing dissatisfaction among workers.
One opportunity for change lies with Gen Z, whom the New York Times recently dubbed the “toolbelt generation” due to their growing interest in trade careers. However, many young people remain unaware of collision repair as a viable path. To attract talent, shop operators should highlight the industry’s modernization, including advanced tools and cleaner workspaces, while maintaining transparency about job expectations.
Beyond recruiting young workers, the industry must also reshape perceptions among parents and educators and support local training programs to prevent their closure. By prioritizing the health of these programs, we can build a stronger talent pipeline for the future.
How Colours is Driving Change
At Colours, we’re committed to ensuring the next generation of technicians has the resources and knowledge to succeed. That’s why we’re partnering with the Collision Repair Education Foundation (CREF) to donate essential equipment and supplies to vocational schools, helping students gain hands-on experience with industry tools.
In addition, our eight-week internship program introduces high school seniors to the vast career opportunities in collision repair—beyond painting—such as technical representatives, sales, and more. By exposing students to diverse career paths, we aim to attract fresh talent and show them the rewarding future this industry offers.
As one expert put it, “If we focus on keeping these programs healthy, we significantly reduce the risk of losing them.”
At Colours, we’re proud to be part of the solution.
Read more about our internship HERE.